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Home
Board of Education
Our School
About Us
Purpose, Direction and Commitments
Principal's Message
School Improvement Plan (SIP)
School Calendar
Faculty & Staff
School Council
Parent Information
PowerSchool
School Calendar
Forms
Parent Right to Know
PTSO
School Choice
Notifications
Non Discrimination Notice
SLDS Parent Portal
Technology-related Information
Academics
Math Department
Science Department
English Department
Social Studies Department
World Languages Department
Fine Arts Department
Theatre
Physical Education Department
Extracurricular
Clubs
4-H
Academic Team
Anime
Beta Club
FBLA
FCA
FCCLA
FFA
Fishing
HOSA
Interact
International Club
JGG
Juniorettes
Marching Band
NHS
SGA
SNHS
TSA
Athletics
Athletic Forms
Athletic Trainer
Riflery
Student Services
Announcements
General
Seniors
School Counseling
Assessment
Graduation Requirements
College Planning
Understanding GPA / HOPE
Dual Enrollment
Service Hours
Presentations, Forms, Documents, Important Links
Graduation Coach
About
Graduation Requirements
School Clinic
Learning Commons
School Nutrition
22/23 Student Handbook
22/23 Student Code of Conduct
Forms
SAT/ACT/Testing
Service Learning
Order Transcripts
College & Career Academy (CCA)
CCA- About Us
CCA-Resources
Agriculture
Agriculture Mechanics Systems
Food Animal Systems
Plant and Landscape Systems
Related Careers
FFA
Business Management & Administration
Business and Technology
Related Careers
FBLA
Education and Training
Early Childhood Education
Related Careers
FCCLA
Government and Public Administration
PHOTO PAGE
JROTC
Related Careers
Healthcare Science
Therapeutic Services -Allied Health Pathway
Related Careers
HOSA
Hospitality and Tourism
Culinary Arts
Information Technology
Web and Digital Design
Programming
Related Careers
Law, Public Safety, Corrections, & Security
Law Enforcement Services/ Criminal Investigations
Marketing
Marketing & Management
Related Careers
Move On When Ready Dual-Credit Program
Certified Nursing Assistant/Therapeutic Services-Nursing Pathway
Transportation Support Dual Enrollment Pathway
Lanier Tech Dual Enrollment Opportunities
Science, Technology, Engineering & Mathematics
Engineering and Technology
Related Careers
TSA
Work Based Learning
Marketing & Management
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Marketing & Management
Marketing & Management Pathway
Marketing and Management is one of three pathways in the Marketing Cluster. Marketing is the process responsible for identifying, anticipating and satisfying customer requirements in a manner that is profitable for the business. Marketing management involves the organization and coordination of the activities of the business which is aimed at achieving defined objectives. This growing demand for marketers by U. S. companies will cause employers and recruiters to compete fiercely to attract top marketing candidates over the next decade. Students participating in Georgia’s Marketing and Management Pathway will obtain knowledge and skills in management and entrepreneurship, professional sales and marketing, buying and merchandising, marketing communications and promotion, marketing information management and research, distribution and logistics, global marketing, and e-marketing. This pathway culminates with an opportunity for students to take the MBA Research “A*S*K Marketing Concepts” end of pathway assessment or the Oklahoma Consortium (MAVCC) “Marketing Education Manager Trainee” end of pathway assessment. Students may earn a credentialing certificate.
Marketing Principles 08.47400
Marketing Principles is the foundational course for the Marketing and Management, Fashion Merchandising and Buying, and Marketing Communications and Promotion Pathways. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities including School-Based Enterprises, and DECA application experiences should be incorporated in this course.
Marketing & Entrepreneurship 08.44100
This course builds on the theories learned in Marketing Principles by providing practical application scenarios which test these theories. In addition, Marketing and Entrepreneurship focuses on the role of the supervisor and examines the qualities needed to be successful. In order to increase the number of application experiences, students should
participate in (1) Work-Based Learning (WBL) activities in the classroom and possibly in a formal WBL Program; (2) DECA Career and Technical Student Organization competitive events that are directly aligned with course standards
and (3) a School-Based Enterprise. The prerequisite for this course is Marketing Principles.
Marketing & Management 08.44200
This course also includes global marketing where students analyze marketing strategies employed in the United States versus those employed in other countries. In order to increase the number of application experiences, students should participate in (1) Work-Based Learning (WBL) activities in the classroom and perhaps in a formal WBL Program; (2) DECA Career Technical Student Organization (CTSO) competitive events that are directly aligned with course standards and (3) a School-Based Enterprise. The prerequisite for this course is Marketing and Entrepreneurship.
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Dawson County High School
1665 Perimeter Road, Dawsonville, GA 30534
706-265-6555